Mcdonalds, Meta and Building Brands

Happy Friday,

Feels like the weeks are flying by at the moment and the weather is getting warmer and warmer. We can’t complain.

A random question for you before we kick off - What’s your favourite content channel? I'm interested to know.

Anyway, here’s what I’ve got for you on this glorious Friday:

• Targeted ads no more?

📰 Quick Marketing News

🍔 Mcdonalds New Ad: It simply needs no explanation - The new Maccies Ad just highlights their global recognition. No branding, just shows you exactly what you get. We all dream of getting to the stage where our products are so renowned that we don’t even need branding!

(Check the Ad out -thedrum.com) 4 minute read

📱 One Woman Changes Meta Ads - Meta has agreed to stop using a UK woman’s personal data for ads after she took them to court. Her name is Tanya O’Carroll, and she argued that Meta was ignoring her right to opt out of targeted advertising.

With privacy laws tightening, what will this mean for Marketers and Businesses?

(Go deeper - theguardian.com) 4 minute read

📈 Growth & Ads

1️⃣ Sabri Suby’s cheat codes to business success
The Shark Tank investor, who has generated nearly $8 billion in sales, breaks down what he wish he knew 10 years ago. Learn from his mistakes to fast track your growth. 3 minute read

2️⃣ My $10M+ Advertising Strategy Revealed 
An in-depth look at leveraging paid ads to rapidly scale businesses to seven figures and beyond, from Scaling with Systems CEO Ravi Abuvala.  23 Minute Watch

3️⃣ Top eCommerce Marketing Case Studies You Need to Swipe 
Explore comprehensive case studies on scaling eCommerce brands using Facebook ads and effective marketing funnels, from sugatan.io 30 minute read

📝 Copywriting & Persuasion

1️⃣ Creating Irresistible Offers
Learn how why the offer is king and how to create offers people can’t say no to, valuable video by Alex Hormozi 13 minute watch

2️⃣ 19 Persuasive Copywriting Techniques That'll Captivate Your Customers
​Explore 19 techniques to create captivating copy, such as becoming a storyteller, writing conversationally, and evoking sensory experiences, by writefully 8 minute read​

3️⃣ Copywriting Lessons From The Greatest Marketers Of All Time
Six timeless copywriting tips from legendary marketers, from icons like Steve Jobs. 1 minute read

📢 Social Media & Content Marketing

1️⃣ Social Media Entrepreneurs. Why Are They Everywhere We Turn?
HubSpot explain the rise of the Social Media Entrepreneur. They dive deep into explaining what works best in terms of creating content in 2025 (A little hint in case you don’t read - start pumping out more short form videos).  5 minute read

2️⃣ How To Build A Brand Organically, The Easy Way.
Another Video From Alex Hormozi, so you know it’s going to be pure value from start to finish. Just Alex, a whiteboard and some ideas that are guaranteed to blow up your brand. 23 minute watch