Ice Tea Just Got Colder Than Ever

Happy Friday,

It’s been one of those slower weeks for me to be honest, which is a shame because I like to keep as busy as possible. What’s your week been like? Anyway, Friday is here and I’ve got some real gems to kick start your weekend:

• A Quote That Changed How I will Perceive Copywriting Forever.

• One Channel, Unlimited Resources.

• The Most Actionable Video For Small Business Owners Looking To Grow Fast

📰 Quick Marketing News

🍑Lipton ice tea: This was a cold-hearted prank - Lipton announced they were discontinuing their popular Peach Iced Tea flavor as an early April Fool's joke... but was this as clever a marketing stunt as they predicted?

The prank lead to some startled fans, who were rather angry and startled than amused by the campaign.

(Go deeper - New York Post) 2 minute read

🤖Adobe’s AI Could Now Do Your Job… But Won’t Steal Your Lunch (Yet) - At the Adobe Summit in Las Vegas, Adobe unveiled their Agent Orchestrator, an AI feature that can independently optimize websites, generate content and refine target audiences, aiming to streamline marketing operations.

(Go deeper - Investor’s Business Daily) 2 minute read

📈 Growth & Ads

1️⃣ Taking a Business From 300k to 1M Revenue is Easy - Just Watch This
Hormozi breaks down a stranger’s business and shows her exactly how to acquire more clients and triple her current revenue. It’s honestly one of the most actionable and relevant videos I’ve seen for small business owners. 56 minute watch

2️⃣ The Greatest Ad Creatives From The Best Ecom Companies
If you’re an Ecom Founder, this blog post by Mayple is definitely something worth reading. Real-life examples that have converted like crazy. 250+ Examples

📝 Copywriting & Persuasion

1️⃣ The Most Valuable Copywriting Channel on YT?
The guys at ‘Copy That’ have collectively over 40 years of copywriting experience. When I started out, they helped me hone my skill massively, so I’m pretty sure their videos will do the same for you. Over 300 valuable uploads

2️⃣ How To Influence and Persuade Anyone Like a Hypnotist
Persuasion expert Robert Cialdini uncovers the keys of influencing anybody and the science behind this. Applying these fundamentals in your marketing could be life-changing. 1 hour 50 minute watch​

3️⃣ A Quote That Changed How I Perceive and Write Copy For Eternity
This quote from all-time copywriting legend David Ogilvy proves that all the magic happens within the editing. 30 second read

📢 Social Media & Content Marketing

1️⃣ 1.2 M Followers in 6 Months: How Hormozi Did It and How You Can Do The Same
He’s one of the best and fastest creators out there… so how did he do it? 11 minute watch

2️⃣ How to ACTUALLY Stay Consistent with Your Content (And Why It Changes Everything)
This blog from Jon Loomer explains perfectly why content consistency is key and how to ensure you achieve it. 14 minute read